SDA Consulting Inc
SDA Consulting is a full-service IT consulting firm. In 2012, it became clear to the owners that the current company branding wasn't representing their business as well as it could be. They hired me to help them freshen up their website and printed marketing materials. I did another website redesign for them 2023 to simplify and condense the site for their current needs.
Goal
The goal of the project was to freshen up the website and create/update various marketing materials that reflected their new branding, which they wanted to be more modern and clean.
Website Redesign
I worked with SDA in 2012 to redesign their website and transfer it to WordPress because they wanted the ability to update their content on their own, without the need for a developer. The redesign worked for their needs at the time but they reached back out to me in 2022 to simplify the site because their needs had changed. They wanted the site to be much more straightforward by just having information about the company, their services, the industries they worked in, and how to contact them. Over the years, the old site also had some performance issues that needed to be addressed so I tackled those as well in the update.
In 2022, I rebuilt the site using Next.js and implemented a clean, simplified design. I also resolved the performance issues and the site now scores a 100 on Google PageSpeed Insights.
The Marketing Materials
As a part of the work I did for SDA in 2012, I also designed new business cards, company flyers, and tradeshow banners for them.
